Hi! We are a team of students at Boston University working on developing a new product. Please answer the following questions as honestly and accurately as possible. Your responses are completely confidential. Thank you for your time.
  Which of these following stores do you shop at regularly for groceries (check all that apply)?
When it comes to purchasing food products, do you consider yourself willing to try new things? (Check One)
How often do you consume the following products at home? (Check one area for each food category)
How often do you consume the following products at home? (Check one area for each food category)
     
   
   
   
   
   
When purchasing a food product, how important to you are the following attributes?
(Check one area for each attribute)
When purchasing a food product, how important to you are the following attributes?
(Check one area for each attribute)
     
   
   
   
   
   
   
   
   
How healthy do you perceive the following food items to be? (Check one area for each food item)
How healthy do you perceive the following food items to be? (Check one area for each food item)
     
   
   
   
   
   

*Product Concept*

Our product is an all natural, organic cone made out of granola. Its convenient design makes it the perfect healthy complement to frozen yogurt and ice cream. The granola cone is low in sugar and fat, but high in essential nutrients. It is also made with goji berries, a tasty fruit rich in health promoting anti-oxidants. This product will be sold as a box of six cones. 

Now that you have reviewed our product concept, what would you be willing to pay for this product (package of 6)?
At the price that you just indicated, what is the likelihood that you will buy our product (Check One)
What is the maximum amount you would be willing to pay for this product (package of 6)?
Approximately how many boxes of cones might you purchase in one year?
In your decision to consider purchasing this product, how important is it that this product is organic? (Check One)
If the cones did NOT contain goji berries, how interested would you be in purchasing this product (Check One)
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